The essence of Mercedes-Benz
Case study.
As the world’s leading luxury automotive brand, Mercedes-Benz is known for its sleek and sophisticated car designs that showcase the brand’s commitment to innovation and craftsmanship. In this case study, we will explore the future of Mercedes-Benz & Maybach car design, brand aesthetics. We’ll try to use all our imagination and emotions to dream on the future looks.
The design.
From bold lines and striking shapes to cutting-edge technology and materials, Mercedes-Benz concept cars are a testament to the brand’s unwavering dedication to pushing the boundaries of automotive design. These vehicles offer a tantalizing look at what the future may hold for Mercedes-Benz & Maybach, and how the brand’s aesthetic vision is poised to evolve and adapt to the changing needs and preferences of its customers.
One of the most striking features of Mercedes-Benz concept cars is their sleek and futuristic look. These vehicles are designed to turn heads and make a statement, with bold lines and shapes that convey a sense of cutting-edge innovation and sophistication.
Inspired by EQS.
For example, the Mercedes-Benz Vision EQS concept car, which was unveiled in 2019, features a sleek and aerodynamic body and a continuous 360° exterior lightbelt. With this idea car becomes alive and communicative. This digital LED matrix grille and the digital light headlamps allow interaction between the vehicle and its surroundings.
Inspired by AVTR.
Another example of the brand’s futuristic aesthetic is the Mercedes-Benz Vision AVTR concept car, which was revealed in 2020. This vehicle, which was inspired by the movie “Avatar,” features a unique, organic design that is meant to evoke the sense of a living, breathing being. The car’s body is covered in scales that move and change color, creating an otherworldly and mesmerizing visual effect.
End.
In this case study, we explored the sleek and futuristic look of Mercedes-Benz’s concept cars, and how these designs offer a glimpse into the future of the brand’s aesthetic vision. Through this research and analysis, we have developed our vision for the future of Mercedes-Benz’s car design and brand aesthetics, and how the company can adapt to the evolving world and these futuristic aesthetics.
My first customer was a lunatic. My second had a death wish.